Mr. Saroj Jha is an emerging researcher with a growing academic footprint, reflected in 7 citations, an h-index of 2, and multiple scholarly documents produced since 2020. His research spans consumer behavior, sustainable development, fintech, microfinance, social entrepreneurship, and tourism-related policy studies. He has presented his work at several international and national conferences, contributing insights on technological innovation, sustainability, youth employability, and global transformations. His publications include UGC CARE, peer-reviewed, and ABDC-indexed articles covering themes such as online buying behavior, demographic influences on health insurance perception, green cosmetic branding, traditional knowledge in tourism development, small-scale investment behavior, customer satisfaction and brand loyalty, socio-legal dimensions of communal intellectual property, and microfinance dynamics for women entrepreneurs. He has authored impactful book chapters addressing sustainable development goals, social entrepreneurship, and evolving business models, and contributed to university-level fintech textbooks aligned with the NEP 2020 curriculum. His innovative mindset is further evidenced through patents, including a solar-powered shopping assistant device and an AI-based share market analysis device. His engagement in seminars, workshops, and public outreach through newspaper publications highlights his commitment to both academic progress and community-oriented initiatives.
Profile : Google Scholar
Featured Publications
Atsar, A., Surya, I., Zunnuraeni, Z., & Jha, S. (2023). Implementation of the use and protection of traditional knowledge for sustainable tourism development. Pandecta Research Law Journal, 18(2), 195–215.
Jha, P. S. D. (2023). Consumer perceptive for green cosmetic brands: A market analysis in Palghar District. ResearchGate.
Jha, S. (2024). Sustainable development goals & business sustainability. Information Privacy, 12(1), 45–58.
Jha, S. D. (2025). A bibliometric study of microfinance initiatives in India’s entrepreneurial ecosystem: Special emphasis on women entrepreneurs in rural areas. Journal of International Commercial Law and Technology, 6(1), 856–862.
Atsar, A., Surya, I., Nugraha, L. G., & Jha, S. (2025). Socio-legal review of the implementation of identification and inventory of communal intellectual property for tourism development. SASI, 31(2), 107–116.
Jha, S. D. (2024). An analysis between customer satisfaction and brand loyalty across different types of brands. European Economic Letters, 14(4), 1146–1152.
Jha, S. D. (2024). Recent trends in commerce, management, accountancy and business economics.
Jha, S. D. (2024). Blockchain and AI in business.
Tiwari, A. M., & Jha, S. D. (2024). A study on social entrepreneurship and sustainable business models. In Blockchain and AI in business (p. 141).
Jha, S. D., & Tiwari, A. M. (2024). A study on progress of sustainable development goals with special reference to Maharashtra. In Sustainable development goals & business sustainability (p. 256).
Jha, S. D. (2023). Demographic factors determining consumer perception regarding health insurance in Palghar District of Maharashtra: An empirical study. Advance and Innovative Research, 208.
Revankar, S., Sen, S., & Sahu, D. (2020). Proceedings of International Conference on Thermofluids.
Jha, S. D. (2024). An analysis between customer satisfaction and brand loyalty across different types of brands.