Tsadiku Setegne Dessie | Business, Management and Accounting | Editorial Board Member

Mr. Tsadiku Setegne Dessie | Business, Management and Accounting | Editorial Board Member

Woldia University | Ethiopia

Author Profile

Scopus

Orcid

Early Academic Pursuits 🎓

Mr. Tsadiku Setegne Dessie embarked on his academic journey at Bahir Dar University, where he earned a BA Degree in Management in 2017 with an impressive GPA of 3.92. His academic excellence continued as he pursued an MA Degree in Marketing Management at Bahir Dar University, graduating in 2020 with a perfect GPA of 4.00. To further his professional teaching career, he obtained a Higher Degree Diploma in Education from Woldia University in 2023, where he successfully completed all required milestones. His academic background reflects his dedication to excellence in business and marketing studies.

Professional Endeavors 💼

Since September 2017, Mr. Tsadiku has been a Lecturer at Woldia University, where he plays a pivotal role in shaping the next generation of business and marketing professionals. His career progressed as he was appointed the Head of the Marketing Management Department in November 2022, further solidifying his leadership within the academic community. Through his roles, he has demonstrated a strong commitment to both teaching and academic administration.

Contributions and Research Focus 🔬

Mr. Tsadiku's research focuses on diverse topics within marketing and business management, including consumer behavior, social media marketing, brand loyalty, and decision-making processes. His publications explore critical themes such as the influence of social media on buying behavior, factors affecting brand preferences, and the impact of COVID-19 on consumer decisions. His research contributions extend beyond academic papers, as he has led significant projects like studying the financial growth expectations of micro and small-scale enterprises in war-affected areas of Ethiopia. His scholarly work emphasizes the practical applications of marketing theories in the Ethiopian context.

Accolades and Recognition 🏆

Throughout his academic and professional career, Mr. Tsadiku has been recognized for his outstanding performance. He was awarded a Certificate of Higher Diploma Program and a Certificate of Appreciation for his academic achievements at Bahir Dar University. Additionally, he received certificates for his contributions to various university committees and social initiatives, as well as his participation in statistical software package training. These accolades highlight his dedication not only to his own academic growth but also to the development of his academic community.

Impact and Influence 🌍

As a lecturer and department head, Mr. Tsadiku has influenced both his students and colleagues through his teaching, research, and leadership. His work on consumer behavior, brand loyalty, and e-marketing adoption has influenced marketing strategies in Ethiopia, particularly in the hospitality and service sectors. His research on the socio-economic impacts of marketing decisions during the COVID-19 pandemic has provided valuable insights for businesses navigating challenging times. He continues to mentor students and colleagues, fostering a collaborative and innovative academic environment.

Legacy and Future Contributions 🚀

Mr. Tsadiku's legacy in marketing and business management will be defined by his commitment to research and education. His contributions to understanding consumer behavior and market trends in Ethiopia are paving the way for future scholars and practitioners. As he continues to lead the Marketing Management Department, his influence on both academic research and practical applications will remain impactful. His ongoing projects, particularly in the realm of micro and small enterprise growth, promise to shape future economic strategies in Ethiopia's war-affected regions.

 

Publications


📘 An Empirical Estimation of Aggregate Import Demand under Foreign Exchange Constraints: Evidence from Ethiopia

  • Journal: PLOS ONE
  • Year: 2024
  • Authors: Mohammed Yimam Ali, Ahmed Mohammed Yimer, Tsadiku Setegn Dessie

📘 Determinants of Bamboo Processors' Utilization Level: The Case of Bahir Dar City and Injibara Town, Ethiopia

  • Journal: Advances in Bamboo Science
  • Year: 2023
  • Authors: Tsadiku Setegne Dessie, Ahmed Mohammed Yimer, Mohammed Yimam Ali

📘 Factors Influencing Consumers Purchase Intention During COVID-19 Pandemic in the Case of Dessie Town, Ethiopia

  • Journal: Future Business Journal
  • Year: 2023
  • Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Seid Hussein Oumer, Mohammed Yimam Ali

📘 The Effects of Social Media Marketing on Consumers Buying Decision Making Processes: Evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia

  • Journal: International Journal of Marketing, Communication and New Media
  • Year: 2023
  • Authors: Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera

📘 Determinants of Passenger Brand Preference Decision (A Case of Long-Distance Public Transport Service in Bahir Dar City Station, Ethiopia)

  • Year: 2022
  • Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Mohammed Yimam Ali

 

Ernest Tsetse | Business, Management and Accounting | Best Researcher Award

Dr. Ernest Tsetse | Business, Management and Accounting | Best Researcher Award

Ho Technical University | Ghana

Author profile

Orcid 

Google Scholar

Early Academic Pursuits 🎓

Dr. Ernest Tsetse's academic journey began with a Bachelor of Education (Social Studies) from the University of Cape Coast in 2001. His passion for marketing led him to pursue an MBA in Marketing at Central University, which he completed in 2009. His academic pursuit culminated in a PhD in Marketing from the University of Ghana in 2020, solidifying his expertise in the field.

Professional Endeavors 💼

Dr. Tsetse’s professional career spans both academic and industry roles. He has been a lecturer and senior lecturer at Ho Technical University (HTU) since 2011, where he has shaped the minds of students in the marketing department. Prior to joining HTU, he served as a lecturer and department coordinator at E.P. University College. His industry experience includes a notable role as a Customer Service Officer at Ghana Telecom/Vodafone Ghana, where he honed his practical marketing and customer experience skills.

Contributions and Research Focus 📚

Dr. Tsetse's research contributions are notable, with a focus on marketing, sustainability, and customer experience. He has been a member of the Asogli Research Group, researching tourism potentials in Ghana’s Volta Region. His recent major project involved a GH¢1036,925 research fund dedicated to environmental sanitation. His teaching experience includes courses such as Retail and Brand Management, Consumer Behavior, and Strategic Marketing at both undergraduate and master’s levels. Dr. Tsetse has supervised numerous dissertations and continues to shape the academic discourse in his field.

Accolades and Recognition 🏆

Dr. Tsetse’s scholarly achievements have earned him recognition at various academic forums. He has presented papers at prestigious conferences, such as the 2nd Annual Applied Research Conference at Accra Technical University and the MBALI Conference in South Africa. His extensive list of publications, ranging from journal articles on sustainability performance to customer experience, underscores his authority in marketing research.

Impact and Influence 🌍

Dr. Tsetse’s influence extends beyond the classroom. As Head of the Department of Marketing at HTU, he has played a pivotal role in developing degree and diploma programs, mentoring students, and guiding faculty through peer reviews. His research on stakeholder market orientation and sustainability at tourism destinations has informed both academic and practical approaches to marketing in developing countries.

Legacy and Future Contributions 🔮

Dr. Tsetse’s legacy in the field of marketing is firmly established through his teaching, research, and leadership. As an expert in environmental sustainability and marketing, his future contributions are poised to influence both academia and the marketing industry in Ghana and beyond. His commitment to fostering student success and advancing research in sustainability ensures that his impact will continue to grow.

 

Publications


📝 Environmental Sustainability and Customer Experience in Emerging Markets

  • Journal: Business Strategy and the Environment
  • Year: 2024
  • Authors: Ernest Kafui Kwasi Tsetse, Russell Adams, Dr. Esi A. Elliot, Clara Downey

📝The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations

  • Book Title: Technological Innovation Driving Sustainable Entrepreneurial Growth in Developing Nations
  • Year: 2023
  • Author: Ernest Kafui Kwasi Tsetse

📝 Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience

  • Journal: Sustainability
  • Year: 2023
  • Authors: Dr. Esi A. Elliot, Russell Adams, Ernest Kafui Kwasi Tsetse

📝 Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions

  • Journal: Sustainability
  • Year: 2022
  • Authors: Mahmoud Abdulai Mahmoud, Ernest Kafui Kwasi Tsetse, Ernest Edem Tulasi, Donne Muddey

📝 The Impact of Stakeholder Market Orientation on Sustainability Performance at Tourism Destinations

  • Journal: Management Research Review
  • Year: 2021
  • Author: Ernest Kafui Kwasi Tsetse

📝 Moderating Role of Organizational Culture on Business to Business Electronic Commerce Adoption in Small and Medium Manufacturing Firms

  • Journal: International Journal of Management Sciences and Business Research
  • Year: 2019
  • Author: Ernest Kafui Kwasi Tsetse