Saroj Jha | Business, Management and Accounting | Best Researcher Award

Mr. Saroj Jha | Business, Management and Accounting | Best Researcher Award

St. John College of Humanities and Sciences | India

Mr. Saroj Jha is an emerging researcher with a growing academic footprint, reflected in 7 citations, an h-index of 2, and multiple scholarly documents produced since 2020. His research spans consumer behavior, sustainable development, fintech, microfinance, social entrepreneurship, and tourism-related policy studies. He has presented his work at several international and national conferences, contributing insights on technological innovation, sustainability, youth employability, and global transformations. His publications include UGC CARE, peer-reviewed, and ABDC-indexed articles covering themes such as online buying behavior, demographic influences on health insurance perception, green cosmetic branding, traditional knowledge in tourism development, small-scale investment behavior, customer satisfaction and brand loyalty, socio-legal dimensions of communal intellectual property, and microfinance dynamics for women entrepreneurs. He has authored impactful book chapters addressing sustainable development goals, social entrepreneurship, and evolving business models, and contributed to university-level fintech textbooks aligned with the NEP 2020 curriculum. His innovative mindset is further evidenced through patents, including a solar-powered shopping assistant device and an AI-based share market analysis device. His engagement in seminars, workshops, and public outreach through newspaper publications highlights his commitment to both academic progress and community-oriented initiatives.

Profile : Google Scholar

Featured Publications

Atsar, A., Surya, I., Zunnuraeni, Z., & Jha, S. (2023). Implementation of the use and protection of traditional knowledge for sustainable tourism development. Pandecta Research Law Journal, 18(2), 195–215.

Jha, P. S. D. (2023). Consumer perceptive for green cosmetic brands: A market analysis in Palghar District. ResearchGate.

Jha, S. (2024). Sustainable development goals & business sustainability. Information Privacy, 12(1), 45–58.

Jha, S. D. (2025). A bibliometric study of microfinance initiatives in India’s entrepreneurial ecosystem: Special emphasis on women entrepreneurs in rural areas. Journal of International Commercial Law and Technology, 6(1), 856–862.

Atsar, A., Surya, I., Nugraha, L. G., & Jha, S. (2025). Socio-legal review of the implementation of identification and inventory of communal intellectual property for tourism development. SASI, 31(2), 107–116.

Jha, S. D. (2024). An analysis between customer satisfaction and brand loyalty across different types of brands. European Economic Letters, 14(4), 1146–1152.

Jha, S. D. (2024). Recent trends in commerce, management, accountancy and business economics.

Jha, S. D. (2024). Blockchain and AI in business.

Tiwari, A. M., & Jha, S. D. (2024). A study on social entrepreneurship and sustainable business models. In Blockchain and AI in business (p. 141).

Jha, S. D., & Tiwari, A. M. (2024). A study on progress of sustainable development goals with special reference to Maharashtra. In Sustainable development goals & business sustainability (p. 256).

Jha, S. D. (2023). Demographic factors determining consumer perception regarding health insurance in Palghar District of Maharashtra: An empirical study. Advance and Innovative Research, 208.

Revankar, S., Sen, S., & Sahu, D. (2020). Proceedings of International Conference on Thermofluids.

Jha, S. D. (2024). An analysis between customer satisfaction and brand loyalty across different types of brands.

Leelavathy K | Business, Management and Accounting | Outstanding Educator Award

Dr. Leelavathy K | Business, Management and Accounting | Outstanding Educator Award

Vinayaka Mission's Research Foundation | India

Author Profile

Orcid

Google Scholar

Early Academic Pursuits

Dr. Leelavathy K’s academic journey reflects a deep commitment to higher education and intellectual development. With a strong foundation in commerce and management studies, she pursued undergraduate and postgraduate programs at reputed institutions in Chennai, later advancing her expertise through multiple master’s degrees, including commerce, business administration, and human resource management. Her academic excellence culminated in doctoral research in management and commerce, where she explored socially relevant themes that combined both theoretical and applied perspectives. This strong educational base laid the foundation for her distinguished career in teaching, research, and academic leadership.

Professional Endeavors

Her professional journey in academia began as a lecturer in commerce and management, gradually progressing to roles of greater responsibility including Head of Department, Dean of Arts, and later Associate Professor. She has served in multiple reputed institutions across Tamil Nadu, making significant contributions to undergraduate and postgraduate education in commerce and management. In addition to her regular teaching roles, she has been a visiting faculty member in management studies, actively engaging with diverse student communities. Her career reflects not only dedication to classroom teaching but also the ability to guide, mentor, and lead departments with academic vision.

Contributions and Research Focus

Dr. Leelavathy’s research work spans diverse areas in commerce, management, and social studies, with particular emphasis on women’s employment, consumer behavior, green marketing, self-help groups, artisan communities, and socio-economic challenges. Her research publications in peer-reviewed and UGC CARE journals highlight her interest in bridging academic inquiry with societal realities. She has also made significant contributions to edited volumes and course materials, preparing learning resources for commerce and management programs in universities. As a consultant and course writer, her work has influenced curriculum development and student-centered pedagogy, contributing to the strengthening of higher education in commerce and management studies.

Teaching, Books, and Publications

Teaching has been central to her career, and her classroom engagement is enriched by a prolific record of academic publishing. She has authored and edited books addressing pressing issues such as job satisfaction of women teachers and challenges faced by artisans. Her scholarly contributions include numerous articles in reputed journals, reflecting her engagement with research in both theoretical and applied domains. In addition, her editorial roles in various academic journals demonstrate her commitment to maintaining scholarly standards and promoting quality research. Through her books and articles, she has provided valuable insights to both academic peers and students, strengthening the field of commerce and management studies.

Workshops, Seminars, and Educational Initiatives

Dr. Leelavathy has been an active participant in academic forums, engaging in national and international conferences, workshops, and seminars. She has presented papers on diverse topics, ranging from women’s empowerment and digital marketing to consumer education and sustainable development. Beyond participation, she has also organized international conferences, national seminars, and community-focused extension activities. Initiatives such as awareness programs on rural banking and self-help groups underscore her commitment to education as a tool for social change. Her involvement in workshops on research methodology and faculty development programs further demonstrates her active role in academic capacity building.

Accolades and Recognition

Her scholarly achievements and dedication have been recognized through several awards, including best paper awards for her contributions on consumer behavior and socio-economic issues. She has also been honored with recognitions such as the Best Researcher Award and Best Doctoral Researcher Award, reflecting her commitment to advancing research. In addition, she has received institutional recognition for her excellence in teaching, including certificates for producing centum results, affirming her dual commitment to both research and pedagogy.

Impact and Influence

The impact of Dr. Leelavathy’s work extends beyond the classroom and the pages of academic journals. By addressing issues such as women’s empowerment, artisan livelihoods, self-help groups, and green marketing, her research engages directly with societal challenges. Her active role in academic boards, editorial committees, and professional associations has allowed her to influence curriculum design and research agendas. Her efforts in integrating teaching, research, and community service embody the model of an academic who not only imparts knowledge but also contributes to shaping policy and practice in her field.

Legacy and Future Contributions

Looking forward, Dr. Leelavathy’s continuing role as an academic leader, researcher, and mentor places her in a position to inspire future generations of scholars and practitioners. With her involvement in faculty training, editorial responsibilities, and curriculum development, she is shaping both present and future academic landscapes. Her publications, books, and educational initiatives leave a lasting legacy that reflects her lifelong commitment to knowledge dissemination, empowerment, and social responsibility. Her future contributions are likely to further strengthen the bridge between academic research and societal progress.

Publications


Articles

Customer Satisfaction of Fast Food in Thanjavur
Author: K. Leelavathy
Journal: IJRAR – International Journal of Research and Analytical Reviews
Year: 2017

The Challenges of Brass and Bell Metal Artisans of Nachiarkoil in Thanjavur District
Authors: K. Leelavathy, K. P. Balakrishnan
Journal: Department of Commerce (KSRCE)
Year: 2018

Problems and Prospects of Handicraft Artisans in Thanjavur District
Author: K. Leelavathy
Publisher: Archers & Elevators Publishing House


Books

Problems and Prospects of Artisans in Thanjavur District
Author: K. Leelavathy
Publisher: Archers and Elevators Publishing House

Job Satisfaction of Women Teachers in Self-Financing Engineering Colleges
Author: K. Leelavathy
Publisher: Quing Publications


Conclusion

The academic and professional journey of Dr. Leelavathy K illustrates a career devoted to teaching, research, and community-focused educational initiatives. Through her scholarly writings, classroom teaching, and engagement with academic forums, she has established herself as a respected figure in the fields of commerce and management. Her contributions to higher education extend from shaping young minds to influencing research and policy, leaving a legacy of knowledge, empowerment, and social commitment. Her work continues to inspire students, colleagues, and researchers, ensuring that her academic influence will remain significant in the years ahead.

Emmanuel Ajah | Business, Management and Accounting | Editorial Board Member

Dr. Emmanuel Ajah | Business, Management and Accounting | Editorial Board Member

Nigeria Communication Satellite Limited | Nigeria

Author Profile

Scopus

🎓 Early Academic Pursuits

Dr. Emmanuel Ajah's academic journey is marked by a strong foundation in engineering and information technology. His passion for digital business development led him to earn a Doctor of Philosophy (PhD) in Information Systems from the American University of Nigeria. His thesis, titled "Investigating Digital Platform Boundary Resource Mechanisms Fostering the Process of Digital Entrepreneurship Development in Nigeria: A Critical Realist Perspective," explored the underlying mechanisms driving digital start-ups in Nigeria. His academic excellence earned him The Outstanding Doctoral Student Award in recognition of his research contributions.

His educational background spans multiple disciplines, including a Master of Science (MSc.) in Information Technology, an Executive MBA, and a Postgraduate Diploma in Electrical Engineering. His early studies in Electronics and Telecommunication Engineering laid the groundwork for his future expertise in digital entrepreneurship and business technology.

🌟 Professional Endeavors

Dr. Ajah's professional career has been diverse and impactful. He currently serves as a Technical Pre-Sales Engineer at Nigeria Communication Satellite Limited, where he collaborates with sales teams to promote technological products and solutions. His role involves developing proposals, conducting presentations, and assisting clients in integrating digital technologies into their operations.

Additionally, Dr. Ajah has contributed to national security and defense through his role as a Resource Fellow at the Nigeria Airforce and Defence Space Administration. His expertise in Communication Satellite Applications and Operations has been instrumental in training military personnel on space technology applications.

📚 Contributions and Research Focus

Dr. Ajah’s research is at the intersection of digital entrepreneurship, emerging technologies, and business model innovation. His work examines the role of AI, Blockchain, Cloud Computing, and Big Data Analytics in transforming digital business landscapes. His notable research contributions include studies on:

  • The influence of digital platform boundary resources on third-party application developers.
  • Factors driving digital start-up survival in emerging markets.
  • The evolving role of digital technology affordances in reshaping entrepreneurship.

His scholarly work has been published in prestigious journals such as Digital Business, The African Journal of Information Systems, and the Journal of Electronic Business & Digital Economics. His upcoming publication in The Electronic Journal of Information Systems in Developing Countries (EJISDC) further solidifies his position as a thought leader in digital business research.

🏆 Accolades and Recognition

Dr. Ajah’s research excellence has earned him several prestigious recognitions. His paper, "Mechanisms Fostering Tech Start-up Emergence in the Nigerian Digital Ecosystem," was ranked among the Top 25% Best Papers at the Americas Conference on Information Systems (AMCIS 2021). His contributions to digital entrepreneurship development have been widely acknowledged by leading academic and industry forums.

🎬 Impact and Influence

Beyond academia, Dr. Ajah has made significant contributions to the practical development of Nigeria’s digital economy. His research findings have informed policy discussions on digital business innovation, and his training sessions for the Nigeria Airforce and Defense Space Administration have enhanced national capabilities in satellite communications. Through his mentorship and teaching, he has inspired the next generation of digital entrepreneurs and information systems professionals.

🌍 Legacy and Future Contributions

Looking ahead, Dr. Ajah envisions further exploring the strategic role of digital technology in business model innovation. He aims to investigate blockchain-based business models and their applications across various industries. His long-term goal is to bridge the gap between academic research and industry practice, ensuring that digital entrepreneurs in emerging economies have the knowledge and tools needed for success. Through continued research, teaching, and consultancy, Dr. Ajah is set to leave a lasting impact on the global digital entrepreneurship ecosystem.

 

Publications


📄  Explicating transcendental factors for viable digital business: Towards an explanatory model for digital start-up emergence
Author: Ajah, E.O.
Journal: Digital Business
Year: 2025


📄  Investigating the factors fostering early-stage digital start-up survival during gestation in Nigeria market
Author: Ajah, E.O.
Journal: Digital Business
Year: 2023