Tsadiku Setegne Dessie | Business, Management and Accounting | Editorial Board Member

Mr. Tsadiku Setegne Dessie | Business, Management and Accounting | Editorial Board Member

Woldia University | Ethiopia

Author Profile

Scopus

Orcid

Early Academic Pursuits πŸŽ“

Mr. Tsadiku Setegne Dessie embarked on his academic journey at Bahir Dar University, where he earned a BA Degree in Management in 2017 with an impressive GPA of 3.92. His academic excellence continued as he pursued an MA Degree in Marketing Management at Bahir Dar University, graduating in 2020 with a perfect GPA of 4.00. To further his professional teaching career, he obtained a Higher Degree Diploma in Education from Woldia University in 2023, where he successfully completed all required milestones. His academic background reflects his dedication to excellence in business and marketing studies.

Professional Endeavors πŸ’Ό

Since September 2017, Mr. Tsadiku has been a Lecturer at Woldia University, where he plays a pivotal role in shaping the next generation of business and marketing professionals. His career progressed as he was appointed the Head of the Marketing Management Department in November 2022, further solidifying his leadership within the academic community. Through his roles, he has demonstrated a strong commitment to both teaching and academic administration.

Contributions and Research Focus πŸ”¬

Mr. Tsadiku's research focuses on diverse topics within marketing and business management, including consumer behavior, social media marketing, brand loyalty, and decision-making processes. His publications explore critical themes such as the influence of social media on buying behavior, factors affecting brand preferences, and the impact of COVID-19 on consumer decisions. His research contributions extend beyond academic papers, as he has led significant projects like studying the financial growth expectations of micro and small-scale enterprises in war-affected areas of Ethiopia. His scholarly work emphasizes the practical applications of marketing theories in the Ethiopian context.

Accolades and Recognition πŸ†

Throughout his academic and professional career, Mr. Tsadiku has been recognized for his outstanding performance. He was awarded a Certificate of Higher Diploma Program and a Certificate of Appreciation for his academic achievements at Bahir Dar University. Additionally, he received certificates for his contributions to various university committees and social initiatives, as well as his participation in statistical software package training. These accolades highlight his dedication not only to his own academic growth but also to the development of his academic community.

Impact and Influence 🌍

As a lecturer and department head, Mr. Tsadiku has influenced both his students and colleagues through his teaching, research, and leadership. His work on consumer behavior, brand loyalty, and e-marketing adoption has influenced marketing strategies in Ethiopia, particularly in the hospitality and service sectors. His research on the socio-economic impacts of marketing decisions during the COVID-19 pandemic has provided valuable insights for businesses navigating challenging times. He continues to mentor students and colleagues, fostering a collaborative and innovative academic environment.

Legacy and Future Contributions πŸš€

Mr. Tsadiku's legacy in marketing and business management will be defined by his commitment to research and education. His contributions to understanding consumer behavior and market trends in Ethiopia are paving the way for future scholars and practitioners. As he continues to lead the Marketing Management Department, his influence on both academic research and practical applications will remain impactful. His ongoing projects, particularly in the realm of micro and small enterprise growth, promise to shape future economic strategies in Ethiopia's war-affected regions.

 

Publications


πŸ“˜ An Empirical Estimation of Aggregate Import Demand under Foreign Exchange Constraints: Evidence from Ethiopia

  • Journal: PLOS ONE
  • Year: 2024
  • Authors: Mohammed Yimam Ali, Ahmed Mohammed Yimer, Tsadiku Setegn Dessie

πŸ“˜ Determinants of Bamboo Processors' Utilization Level: The Case of Bahir Dar City and Injibara Town, Ethiopia

  • Journal: Advances in Bamboo Science
  • Year: 2023
  • Authors: Tsadiku Setegne Dessie, Ahmed Mohammed Yimer, Mohammed Yimam Ali

πŸ“˜ Factors Influencing Consumers Purchase Intention During COVID-19 Pandemic in the Case of Dessie Town, Ethiopia

  • Journal: Future Business Journal
  • Year: 2023
  • Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Seid Hussein Oumer, Mohammed Yimam Ali

πŸ“˜ The Effects of Social Media Marketing on Consumers Buying Decision Making Processes: Evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia

  • Journal: International Journal of Marketing, Communication and New Media
  • Year: 2023
  • Authors: Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera

πŸ“˜ Determinants of Passenger Brand Preference Decision (A Case of Long-Distance Public Transport Service in Bahir Dar City Station, Ethiopia)

  • Year: 2022
  • Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Mohammed Yimam Ali

 

Nathalie Tremblay | Business, Management and Accounting | Excellence in Innovation Award

Dr. Nathalie Tremblay | Business, Management and Accounting | Excellence in Innovation Award

Strasbourg University | France

Author Profile

Scopus

Early Academic Pursuits

Dr. Nathalie Tremblay pursued her academic journey with a Bachelor of Arts in Multidisciplinary Studies, followed by a Master of Business Administration (M.B.A.) from HEC Montreal. She later attained a Ph.D. in Management Sciences from the University of Strasbourg, specializing in Economics and Innovation Management.

Professional Endeavors

With over 30 years of experience, Dr. Tremblay has held various leadership roles, including President-CEO at the Quebec Breast Cancer Foundation, Director of Fundraising at the Montreal Symphony Orchestra, and President-Co-Founder & Publisher at Edition NÉVÉ Inc. She has contributed significantly to strategic management, brand positioning, organizational restructuring, and philanthropic development.

Contributions and Research Focus

Dr. Tremblay's research focuses on management and economics of innovation, particularly in medical technologies and life sciences. She specializes in strategic innovation management, socio-economic impact assessment in health ecosystems, and governance issues such as corporate social responsibility. Her work extends to advisory committees, international partnerships, and multidisciplinary collaboration.

Accolades and Recognition

Throughout her career, Dr. Tremblay has garnered recognition for her contributions to innovation management and healthcare. She has been invited as a speaker at various conferences worldwide, addressing topics like innovation, digital transformation in healthcare, and living lab approaches. Additionally, she has served on advisory boards and governance committees, including the Fonds de recherche du QuΓ©bec, SantΓ©, and Groupe MC PEAK SIROIS.

Impact and Influence

Dr. Tremblay's research and professional endeavors have made a significant impact on the innovation landscape, particularly in healthcare and medical technologies. Her work has influenced strategic decision-making, governance practices, and socio-economic policies in health ecosystems. Through her leadership roles and collaborative efforts, she has fostered innovation, sustainability, and value creation in diverse sectors.

Legacy and Future Contributions

Dr. Tremblay's legacy lies in her extensive contributions to innovation management and healthcare sustainability. Her research, advisory roles, and leadership have laid the groundwork for continued advancements in strategic innovation management, governance, and socio-economic impact assessment. As she continues to lead and collaborate on research projects, her vision is to drive positive change and create enduring value in health ecosystems globally.

Notable Publications

A multi-level perspective on innovation intermediaries: The case of the diffusion of digital technologies in healthcare 2024

Living labs and innovation commons in healthcare ecosystems: The case of the TransMedTech Institute in Montreal. 2022