Ho Technical University | Ghana
Author profile
Orcid
Google Scholar
Early Academic Pursuits 🎓
Dr. Ernest Tsetse's academic journey began with a Bachelor of Education (Social Studies) from the University of Cape Coast in 2001. His passion for marketing led him to pursue an MBA in Marketing at Central University, which he completed in 2009. His academic pursuit culminated in a PhD in Marketing from the University of Ghana in 2020, solidifying his expertise in the field.
Professional Endeavors 💼
Dr. Tsetse’s professional career spans both academic and industry roles. He has been a lecturer and senior lecturer at Ho Technical University (HTU) since 2011, where he has shaped the minds of students in the marketing department. Prior to joining HTU, he served as a lecturer and department coordinator at E.P. University College. His industry experience includes a notable role as a Customer Service Officer at Ghana Telecom/Vodafone Ghana, where he honed his practical marketing and customer experience skills.
Contributions and Research Focus 📚
Dr. Tsetse's research contributions are notable, with a focus on marketing, sustainability, and customer experience. He has been a member of the Asogli Research Group, researching tourism potentials in Ghana’s Volta Region. His recent major project involved a GH¢1036,925 research fund dedicated to environmental sanitation. His teaching experience includes courses such as Retail and Brand Management, Consumer Behavior, and Strategic Marketing at both undergraduate and master’s levels. Dr. Tsetse has supervised numerous dissertations and continues to shape the academic discourse in his field.
Accolades and Recognition 🏆
Dr. Tsetse’s scholarly achievements have earned him recognition at various academic forums. He has presented papers at prestigious conferences, such as the 2nd Annual Applied Research Conference at Accra Technical University and the MBALI Conference in South Africa. His extensive list of publications, ranging from journal articles on sustainability performance to customer experience, underscores his authority in marketing research.
Impact and Influence 🌍
Dr. Tsetse’s influence extends beyond the classroom. As Head of the Department of Marketing at HTU, he has played a pivotal role in developing degree and diploma programs, mentoring students, and guiding faculty through peer reviews. His research on stakeholder market orientation and sustainability at tourism destinations has informed both academic and practical approaches to marketing in developing countries.
Legacy and Future Contributions 🔮
Dr. Tsetse’s legacy in the field of marketing is firmly established through his teaching, research, and leadership. As an expert in environmental sustainability and marketing, his future contributions are poised to influence both academia and the marketing industry in Ghana and beyond. His commitment to fostering student success and advancing research in sustainability ensures that his impact will continue to grow.
Publications
📝 Environmental Sustainability and Customer Experience in Emerging Markets
- Journal: Business Strategy and the Environment
- Year: 2024
- Authors: Ernest Kafui Kwasi Tsetse, Russell Adams, Dr. Esi A. Elliot, Clara Downey
📝The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
- Book Title: Technological Innovation Driving Sustainable Entrepreneurial Growth in Developing Nations
- Year: 2023
- Author: Ernest Kafui Kwasi Tsetse
📝 Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience
- Journal: Sustainability
- Year: 2023
- Authors: Dr. Esi A. Elliot, Russell Adams, Ernest Kafui Kwasi Tsetse
📝 Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions
- Journal: Sustainability
- Year: 2022
- Authors: Mahmoud Abdulai Mahmoud, Ernest Kafui Kwasi Tsetse, Ernest Edem Tulasi, Donne Muddey
📝 The Impact of Stakeholder Market Orientation on Sustainability Performance at Tourism Destinations
- Journal: Management Research Review
- Year: 2021
- Author: Ernest Kafui Kwasi Tsetse
📝 Moderating Role of Organizational Culture on Business to Business Electronic Commerce Adoption in Small and Medium Manufacturing Firms
- Journal: International Journal of Management Sciences and Business Research
- Year: 2019
- Author: Ernest Kafui Kwasi Tsetse