Woldia University | Ethiopia
Author Profile
Scopus
Orcid
Early Academic Pursuits 🎓
Mr. Tsadiku Setegne Dessie embarked on his academic journey at Bahir Dar University, where he earned a BA Degree in Management in 2017 with an impressive GPA of 3.92. His academic excellence continued as he pursued an MA Degree in Marketing Management at Bahir Dar University, graduating in 2020 with a perfect GPA of 4.00. To further his professional teaching career, he obtained a Higher Degree Diploma in Education from Woldia University in 2023, where he successfully completed all required milestones. His academic background reflects his dedication to excellence in business and marketing studies.
Professional Endeavors 💼
Since September 2017, Mr. Tsadiku has been a Lecturer at Woldia University, where he plays a pivotal role in shaping the next generation of business and marketing professionals. His career progressed as he was appointed the Head of the Marketing Management Department in November 2022, further solidifying his leadership within the academic community. Through his roles, he has demonstrated a strong commitment to both teaching and academic administration.
Contributions and Research Focus 🔬
Mr. Tsadiku's research focuses on diverse topics within marketing and business management, including consumer behavior, social media marketing, brand loyalty, and decision-making processes. His publications explore critical themes such as the influence of social media on buying behavior, factors affecting brand preferences, and the impact of COVID-19 on consumer decisions. His research contributions extend beyond academic papers, as he has led significant projects like studying the financial growth expectations of micro and small-scale enterprises in war-affected areas of Ethiopia. His scholarly work emphasizes the practical applications of marketing theories in the Ethiopian context.
Accolades and Recognition 🏆
Throughout his academic and professional career, Mr. Tsadiku has been recognized for his outstanding performance. He was awarded a Certificate of Higher Diploma Program and a Certificate of Appreciation for his academic achievements at Bahir Dar University. Additionally, he received certificates for his contributions to various university committees and social initiatives, as well as his participation in statistical software package training. These accolades highlight his dedication not only to his own academic growth but also to the development of his academic community.
Impact and Influence 🌍
As a lecturer and department head, Mr. Tsadiku has influenced both his students and colleagues through his teaching, research, and leadership. His work on consumer behavior, brand loyalty, and e-marketing adoption has influenced marketing strategies in Ethiopia, particularly in the hospitality and service sectors. His research on the socio-economic impacts of marketing decisions during the COVID-19 pandemic has provided valuable insights for businesses navigating challenging times. He continues to mentor students and colleagues, fostering a collaborative and innovative academic environment.
Legacy and Future Contributions 🚀
Mr. Tsadiku's legacy in marketing and business management will be defined by his commitment to research and education. His contributions to understanding consumer behavior and market trends in Ethiopia are paving the way for future scholars and practitioners. As he continues to lead the Marketing Management Department, his influence on both academic research and practical applications will remain impactful. His ongoing projects, particularly in the realm of micro and small enterprise growth, promise to shape future economic strategies in Ethiopia's war-affected regions.
Publications
📘 An Empirical Estimation of Aggregate Import Demand under Foreign Exchange Constraints: Evidence from Ethiopia
- Journal: PLOS ONE
- Year: 2024
- Authors: Mohammed Yimam Ali, Ahmed Mohammed Yimer, Tsadiku Setegn Dessie
📘 Determinants of Bamboo Processors' Utilization Level: The Case of Bahir Dar City and Injibara Town, Ethiopia
- Journal: Advances in Bamboo Science
- Year: 2023
- Authors: Tsadiku Setegne Dessie, Ahmed Mohammed Yimer, Mohammed Yimam Ali
📘 Factors Influencing Consumers Purchase Intention During COVID-19 Pandemic in the Case of Dessie Town, Ethiopia
- Journal: Future Business Journal
- Year: 2023
- Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Seid Hussein Oumer, Mohammed Yimam Ali
📘 The Effects of Social Media Marketing on Consumers Buying Decision Making Processes: Evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia
- Journal: International Journal of Marketing, Communication and New Media
- Year: 2023
- Authors: Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
📘 Determinants of Passenger Brand Preference Decision (A Case of Long-Distance Public Transport Service in Bahir Dar City Station, Ethiopia)
- Year: 2022
- Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Mohammed Yimam Ali